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Items filtered by date: May 2016

3 Great Email Segmentation Ideas

If you deliver content or services to different categories of businesses or sell products to a diverse customer base, you need to know two things:

  • Email marketing is still the best way to get your marketing message to these customers
  • Targeted messages are the best way to connect with, and motivate, your subscribers to action

To do this effectively, use email segmentation.

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